Zero Sugar. Lab-Tested for Purity. Certified by Clean Label Project.

Purity You Can Taste

Clean Wine, Redefined

At Lifevine, we believe what’s not in your wine is just as important as what is.

That’s why every bottle of Lifevine is Purity Tested and Certified by the Clean Label Project®, a nonprofit that tests consumer products for more than 300 potential contaminants — including pesticides, heavy metals, and other harmful substances.

What Clean Label Project Certification Means

Unlike traditional certifications that focus only on how grapes are grown, the Clean Label Project Purity Award looks deeper — testing the final bottled wine you actually drink.

Each Lifevine wine is:

  • Independently lab-tested for 300+ contaminants
  • Benchmarked against national category data to ensure cleaner, safer results
  • Certified Purity Tested, verifying what’s in (and not in) every bottle

Because true purity is about results, not just process.

“Made with Organic Grapes” is a process claim.

The Clean Label Project Purity Award is a results-based certification — a higher standard for transparency and trust.

Why We Chose Purity Over “Organic”

Lifevine was once labeled Made with Organic Grapes, but we chose to go further.

Organic certification doesn’t require product testing — only process compliance. That wasn’t enough for us.

We wanted proof that our wines are clean from grape to glass.

Through the Clean Label Project, every Lifevine wine undergoes independent testing and third-party verification, so you can enjoy exceptional taste with confidence.

A Higher Standard in Every Pour

Zero Sugar* per 5oz serving — verified through lab testing

Certified Purity Tested by the Clean Label Project®

Full Transparency — nutrition and ingredient facts on every label

No Compromises — bold, full-flavor wines that align with your lifestyle

About the Clean Label Project®

The Clean Label Project is a nonprofit dedicated to bringing truth and transparency to consumer products.

They maintain the largest database of contaminant testing in the world — analyzing products for environmental and industrial pollutants that often go unregulated.

Their testing has helped reduce contaminants across multiple food and beverage categories, creating a cleaner, safer future for all consumers.

Ready to sip smarter?Explore our collection of certified clean wines today.