Wine is the last beverage category to tell you what's in it.
No ingredient list. No nutrition facts. No contaminant testing required. The wine industry discloses less than almost anything else you put in your body — and the law lets it. We built Lifevine to do the opposite.
When we launched in 2019, we set out to make wine the way we'd want our own families to drink it — and to prove it, vintage by vintage, with the same independent testing that protects every other category on the shelf.
Wine is the last beverage category to demand transparency.
Wine is exempt from the disclosure rules that apply to almost everything else you eat or drink. Most wines don't list ingredients. Most don't show calories. Most aren't tested for what's actually in the bottle. We test for all three — and publish what we find.
Almost Every Other Aisle
- Ingredient list on packageFederally Required
- Nutrition facts (calories, sugar, carbs)Federally Required
- Allergen disclosureFederally Required
- Heavy metal limits (baby food, 2024)Federally Required
- Pesticide tolerances enforcedFederally Required
The Wine Aisle
- Ingredient list on packageNot Required
- Nutrition facts (calories, sugar, carbs)Not Required
- Allergen disclosureNot Required
- Heavy metal limits enforcedNot Required
- Pesticide residue testingNot Required
We didn't start Lifevine to argue with the wine industry. We started it because every other aisle in the store discloses what's inside the package — and there's no good reason the wine aisle should be the exception.
So we set our own standard: every vintage tested by an independent lab. Every result published. Every claim verified before a bottle leaves the winery. The credential is the Clean Label Project Purity Award. The work is what's behind it.
Trust isn't a claim you make. It's a result you let someone else verify.
Three commitments behind every Lifevine bottle — independently certified, tested every vintage, publicly disclosed.
Consumer Trust
Lifevine carries the Clean Label Project Purity Award — a results-based certification backed by the largest contaminants-in-wine database in the world. It's part of Integrated Beverage Group, the first and only U.S. adult-beverage company to hold the Purity Award across every brand in its portfolio.
What's Tested
Independent screening for 200+ analytes. Zero added sugar verified by lab testing. Nutrition facts disclosed on every label — even though they don't have to be.
Transparency
Every vintage tested. Every Certificate of Analysis public. We publish what most wine brands don't even measure.
Certified by the people who literally wrote the standard.
The Clean Label Project is the nonprofit that built the largest contaminants-in-wine database in the world. Their Purity Award goes to wines that test in the cleanest third of their category — measured, not marketed. Lifevine has held it every vintage since we launched.
The Clean Label Project has tested more than 1,000 wines for over 200 contaminants — heavy metals, pesticides including glyphosate, and other industrial residues — and built the deepest dataset on what's in commercial wine that exists anywhere in the world.
The Purity Award doesn't go to wines that meet a process claim like "organic" or "sustainable." It goes to wines whose finished, bottled product, purchased off the shelf and analyzed by an independent ISO 17025-accredited laboratory, outperforms at least two-thirds of the wines in CLP's category dataset on what's actually measurable inside the bottle.
Lifevine has earned the Purity Award every vintage since the brand launched in 2019. We're part of Integrated Beverage Group — the first and only adult-beverage company in the United States to hold the CLP Purity Award across every brand in its portfolio.
This is what trust looks like when it's earned by measurement instead of marketing.
What's in the bottle, measured — not assumed.
Most wines aren't tested for what ends up in them. Lifevine is — by an independent ISO-accredited lab, every vintage, against the deepest contaminants-in-wine dataset that exists. And we put nutrition facts on every label, in an industry where almost no one else does.
What ends up in a finished bottle of wine isn't disclosed anywhere on the label. There are no required ingredient lists. No required nutrition facts. No required contaminant testing. The only way to know is to test the finished bottle — and most wine brands don't.
Lifevine carries the Purity Award because our test results sit in the cleanest tier of the category. Zero added sugar. Less than 1 gram of residual sugar per 5-ounce serving — fully fermented, independently verified, certified on every label. And full nutrition facts on every bottle, voluntarily, because we think every aisle in the store should work the same way.
What's on the Label
Every vintage tested. Every test result public.
The Purity Award is the headline. The Certificate of Analysis behind it is the work. We test every vintage of every wine — and you can see the result for the bottle in your hand. Below is the format every Lifevine CoA follows, modeled on the live CLP analytical scorecard.
Project
Certified
What a CLP Purity Award Certification Means
- Outperforms at least two-thirds of wines in CLP's category dataset (200+ wines tested)
- Meets safety limits based on conservative health standards including California Prop 65
- Purchased through normal customer channels and tested by an independent ISO-accredited laboratory
Format reference. Every Lifevine wine has a vintage-indexed Certificate of Analysis available from the QR code on the back label and on our Standards page.
From vineyard to verified.
Clean wine isn't a label you print. It's a sequence of choices — about inputs, process, and who gets to check the result before anyone calls it finished.
The vineyard
Sourcing and growing decisions made with the final residue panel in mind — what goes onto the grapes determines what shows up in the glass.
The cellar
Fully fermented to zero added sugar. Inputs and processing aids chosen to clear the same testing every vintage must pass.
The lab
Every vintage sent to Ellipse Analytics, ISO 17025–accredited, and screened across a 200+ analyte panel — heavy metals, glyphosate, and pesticide residues.
The proof
Results published as a public Certificate of Analysis. CLP Purity Award certification renewed against the result. Then it ships.
"Wine has been the last beverage category to demand transparency. We're trying to change that."
I make wine I'd want my own family to drink. That means thinking about what's in every bottle — and what shouldn't be.
We test every vintage with an independent lab before it ships. The results are public, vintage-indexed, and tied to the bottle in your hand. That's the standard we've held from our first release.
A standard we set for ourselves — and renew every vintage.
The Clean Label Project sets the certification standard. The Lifevine Promise is what we commit to on top of it — published, dated, and renewed with every release.
Five things we promise on every bottle.
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Independently tested every vintage. Every Lifevine wine is purchased off the shelf and tested by Ellipse Analytics, an ISO 17025-accredited laboratory, before we put a single bottle on the truck.
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Zero added sugar — verified, not claimed. Fully fermented natural grape sugars. Less than 1 gram of residual sugar per 5 fl oz serving, confirmed by lab analysis on every release.
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200+ analytes screened. Heavy metals, glyphosate, and pesticide residues across a 200+ analyte panel. The same testing rigor that protects food and supplements — applied to wine, where it's not required.
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Nutrition facts on every label. Calories, carbohydrates, sugar — printed where you can see them. We could legally leave it blank. We don't.
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If a vintage doesn't pass, it doesn't ship. Every result is public, vintage-indexed, and tied to the bottle in your hand. That's the only standard worth promising.
What people actually ask about clean wine.
What does the Clean Label Project Purity Award actually mean?
It's a results-based certification, not a process claim. Clean Label Project buys products off the shelf, sends them to an independent ISO 17025-accredited lab (Ellipse Analytics), and tests for industrial and environmental contaminants — heavy metals, pesticides including glyphosate, and others. Wines that rank in the cleanest third of CLP's category dataset earn the Purity Award.
It's different from "organic," which certifies how grapes were grown. The Purity Award certifies what's actually in the finished, bottled wine.
Why does wine need contaminant testing in the first place?
Because federal regulators don't routinely test wine for the contaminants that other categories are tested for. There's no required nutrition label on wine, no required ingredient list, and no enforced pesticide-residue program at the bottle.
Independent testing is the only way to know what actually ends up inside. Most wine brands don't test the finished bottle and don't disclose what's in it. We chose the opposite — every vintage measured by an accredited lab, with the results made public. Measured, not assumed.
How is "zero sugar" actually verified?
Lab tested. Every Lifevine vintage is independently measured for residual sugar per 5 fl oz serving. The result is what we print on the label — not a marketing claim, not a category average.
"Zero sugar" on Lifevine means less than 1 gram of residual sugar per serving. The natural sugars in the grapes are fully fermented into alcohol during winemaking. Nothing is added back.
Is "zero sugar" the same as low-calorie?
Not exactly. Zero added sugar* means the grape sugars are fully fermented — less than 1 gram of residual sugar per 5 oz serving, lab-verified. Calories and carbohydrates are disclosed in full on every label, so you can decide what fits your glass.
If wine doesn't require nutrition facts, why do you put them on every bottle?
Because every other aisle in the grocery store discloses calories, sugar, and carbohydrates — and we don't think the wine aisle should be the exception. People managing their macros, blood sugar, or calorie intake shouldn't have to guess.
We've published full nutrition facts on every Lifevine label since launch, and we voluntarily disclose ingredients too. That's not a regulatory checkbox — it's our standard.
Can I see the actual lab results for the bottle I bought?
Yes. Every Lifevine wine has a Certificate of Analysis indexed to its vintage, accessible from our Standards page and from the QR code on the back label. The CoA shows the analyte panels tested, the tolerance limits, and the actual results for that wine.
How long has Lifevine been certified?
Lifevine has been Clean Label Project Purity Award–certified since the brand launched in 2019. Every vintage of every Lifevine wine has carried the certification, with no exceptions. We're part of Integrated Beverage Group — the first and only U.S. adult-beverage company to hold the CLP Purity Award across every brand in its portfolio.
Does clean wine taste different?
Clean doesn't mean compromise. Lifevine wines are fully fermented, full-bodied, and full-alcohol — made the way good wine is made, with farming practices and testing that protect what ends up in the bottle. The average customer rating across Wine.com is 4.9 out of 5.
Taste what verified tastes like.
Zero sugar, lab-tested, Clean Label Project Purity Award certified — every vintage, every release. Mix-and-match any six bottles ships at a $15 flat rate, or subscribe and save 15%.